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The best import export plugin for WordPress & WooCommerce.

Complete, granular control of your data with an easy to use drag & drop interface.
  • 90 Day Money Back Guarantee
  • Unlimited Installs
  • Lifetime Licence
  • Fast, World-Class Support
Get Started
90 Day Money Back Guarantee

Custom XML Feeds for WordPress

To create a custom XML feed, go to WP All Export › New Export and select the post type that you want to export. Using WP All Export's custom XML syntax, customize your feed and generate your XML file.

Custom XML vs. Simple XML

With a Custom XML Feed export, you have complete and total control over the structure of the XML file. You literally write the XML feed by hand and can nest elements as deep as you want, add elements outside of the looping post element, create custom loops with PHP functions, and more.

The Simple XML Feed builder uses drag and drop to rearrange the XML elements. You can change the element names, but deep customization is not possible.

How to Build a Custom WordPress XML Feed

In the Export Type section, select Feed › Custom XML Feed:

Select Custom XML Feed

This will reveal the XML Editor, where you'll build your custom XML feed:

Custom XML Editor

To add export elements to the feed, you can drag and drop them from the Available Data section on the right side. If you want to add all of the elements from a certain sub-section under Available Data, simply drag the top element, like All Standard, into the XML Editor. After adding your elements, you can use the Preview button to see what your feed looks like with real data.

Everything between <!-- BEGIN LOOP --> and <!-- END LOOP --> will be repeated for each exported post, and there can only be one loop. You have complete control over the XML output and can manually edit any part of the XML feed in the editor.

Some characters in the data you're exporting might look like XML. CDATA tags are used to distinguish data that could be interpreted as XML markup but should not be. By default, WP All Export will automatically add CDATA tags around any content that requires it. In the Advanced Options section, you can choose to disable this functionality.

Export WordPress to any CSV, XML, or Excel

  • Import back to WordPress
  • Any theme or plugin
  • Custom fields
  • Zapier integration
  • Woo, ACF, Meta Box, JetEngine

Repeating Fields and Arrays

Some fields, like images, have multiple values per post. WP All Export turns these fields into indexed arrays. Whenever WP All Export encounters an indexed array in an XML element, it will repeat that element once for every value in the array.

For example, let's assume a post has two images attached to it: image1.jpg and image2.jpg. We want to have one XML element for every image URL. Here's what our XML template will look like:

<images>
     <image_url>{Image URL}</image_url>
</images>

And here's how our exported XML file will look:

<images>
     <image_url>http://example.com/image1.jpg</image_url>
     <image_url>http://example.com/image2.jpg</image_url>
</images>

WP All Export will do this with all indexed arrays that it comes across. So if you have a function that returns an indexed array, that XML element will be repeated for each value. Likewise, you can take a field like {Image URL} and turn it into a string, like this:

<images>[implode("|",{Image Title})]</images>

And you'll just get one XML element with all of the values, like this:

<images>Image 1|Image 2</images>

Using PHP Functions in a Custom XML Feed

Just like other export types, you can use custom or native PHP functions on export elements in a Custom XML Feed. The syntax is:

[function_name({Export Element})]

You can pass multiple export elements to your function if necessary.

This allows you to modify data on the fly or output your own XML in the export feed. Just keep in mind that you must disable CDATA tags if you're outputting your own XML via PHP.

Here you can learn more about PHP in Custom XML Feeds.


Custom XML Feeds for WordPress — Frequently Asked Questions

How Do I Import an XML File into WordPress?

  1. Go to All Import > New Import.
  2. Upload your XML File.
  3. WP All Import will automatically recognize the file and adjust accordingly.
  4. Choose your import post type (e.g., Posts, Pages, etc.)
  5. Map the incoming XML elements to your WordPress fields.
  6. Run the import.

For more information, see Importing CSV, XML, Excel, and Google Sheets into WordPress.

Can I Import a Large XML File into WordPress?

Yes. To import a large XML file into WordPress, you can take various steps to either speed up the import process or reduce its impact on the server. For example, you can instruct our plugin to split the import into 1,000 record chunks or modify the batch processing size.

Custom XML Feeds for WordPress — Related Docs

Drag and drop to export WordPress data to XML.

Drag and drop to create a spreadsheet with your WordPress data in CSV, Excel, or Google Sheets.

Learn more about the different types of WordPress data you can export.

The best import export plugin for WordPress & WooCommerce.

Complete, granular control of your data with an easy to use drag & drop interface.
  • 90 Day Money Back Guarantee
  • Unlimited Installs
  • Lifetime Licence
  • Fast, World-Class Support
Get Started
90 Day Money Back Guarantee

Unlimited Installs.
World-Class Support. Money Back Guarantee.

Packages
Standalone
Import
Pro Package
$199
.00
/yr
Save $494, 71% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
$693 If Purchased Individually
Buy Now
90 Day Money Back Guarantee
Import + Export Pro Package
$299
.00
/yr
Save $1087, 78% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
$1386 If Purchased Individually
Buy Now
90 Day Money Back Guarantee
WooCommerce Import Package
$169
.00
/yr
Save $29, 15% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
$198 If Purchased Individually
Buy Now
90 Day Money Back Guarantee
Lifetime License
$1299
One-Time Payment
  • Import Pro + Export Pro
  • All Current Add-Ons
  • All Future Add-Ons
  • Lifetime Support
  • Lifetime Updates
  • No Renewal Fees
Buy Now
90 Day Money Back Guarantee
Import Standalone
$99
.00
/yr
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
Buy Now
90 Day Money Back Guarantee
Import + Export Standalone
$169
.00
/yr
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
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90 Day Money Back Guarantee
Export Standalone
$99
.00
/yr
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
Buy Now
90 Day Money Back Guarantee
Packages
Standalone
Import
Pro Package
$16.58
per month, billed annually
Save $494/yr, 71% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
$693/yr If Purchased Individually
Buy Now
90 Day Money Back Guarantee
Import + Export Pro Package
$24.92
per month, billed annually
Save $1087/yr, 78% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
$1386/yr If Purchased Individually
Buy Now
90 Day Money Back Guarantee
WooCommerce Import Package
$14.08
per month, billed annually
Save $29/yr, 15% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
$198/yr If Purchased Individually
Buy Now
90 Day Money Back Guarantee
Lifetime License
$1399
One-Time Payment
  • Import Pro + Export Pro
  • All Current Add-Ons
  • All Future Add-Ons
  • Lifetime Support
  • Lifetime Updates
  • No Renewal Fees
Buy Now
90 Day Money Back Guarantee
Import Standalone
$8.25
per month, billed annually
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
Buy Now
90 Day Money Back Guarantee
Import + Export Standalone
$14.08
per month, billed annually
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
Buy Now
90 Day Money Back Guarantee
Export Standalone
$8.25
per month, billed annually
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
Buy Now
90 Day Money Back Guarantee

Unlimited Installs.
World-Class Support. Money Back Guarantee.

Developer
Pro features to get your WordPress data moving
Normally $299/yr
$149
.00
/yr
Save $150
Import & Export Pro
  • Posts Types, Pages & Taxonomies
  • Custom Fields & Meta Support
  • WordPress Users Support
  • Gravity Forms Entries
  • Developer Tools
  • Pro Settings
  • See detailed list of features
    Buy Now
    90 Day Money Back Guarantee
    Professional
    Everything you need to import and export anything
    Normally $599/yr
    $299
    .00
    /yr
    Save $300
    All Features & Integrations
  • WooCommerce
  • Bulk Editing & Data Migration
  • Advanced Custom Fields
  • JetEngine
  • Meta Box
  • Manual Scheduling
  • See detailed list of features
    Buy Now
    90 Day Money Back Guarantee
    Unlimited Lifetime
    All features and integrations forever for unlimited sites
    Normally $1599
    $1299
    .00
    once
    Limited-Time Offer
    ONE-TIME PAYMENT 
  • Import Pro + Export Pro
  • All Current Features & Integrations
  • All Future Features & Integrations
  • Lifetime Updates
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  • See detailed list of features
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    Risk Free with our Money-Back Guarantee

    We would love for you to try WP All Import. Our 90-day money-back guarantee means that if you decide our plugins don’t meet your needs, just let us know, and we’ll gladly give you a full refund, no questions asked.
    200,000+ Active Installs
    1500+ 5 Star Reviews
    Developer
    $149
    .00
    /yr
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    Professional
    $299
    .00
    /yr
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    $1299
    Buy Now
    Unlimited Lifetime Package Features
    included in only in the Ultimate Lifetime Package
    One-Time Payment. No Renewal.
    All Future Add-Ons
    Developer Package Features
    included in all packages
    Untilimited Site Activations
    World-Class Support
    Import & Export Custom Post Types, Pages & Taxonomies
    Import & Export Custom Fields & Meta
    Download Import File from URL & FTP
    Export to CSV, XLSX, and XML
    Import & Export Filters
    Import & Export WordPress Users
    Import & Export Gravity Forms Entries
    Delete Missing Records on Import
    Run PHP Functions on Imports & Exports
    Choose Which Data to Update
    WP_Query Exports
    Secure Client Mode for Exports
    Zapier Integration for Exports
    Professional Package Features
    everything the Developer package, plus:
    Import & Export WooCommerce Products
    Import & Export WooCommerce Product Galleries
    Import & Export WooCommerce Orders
    Import & Export WooCommerce Customers
    Import & Export WooCommerce Reviews & Coupons
    Sync WooCommerce Stock & Prices
    Import & Export ACF Fields
    Import & Export JetEngine Fields
    Import & Export Meta Box Fields
    Export to Google Merchant Center
    Migrate Data Between Sites
    Bulk Edit with Export, Edit, Import
    Manual Scheduling for Imports & Exports

    Have any questions? 

    These are some of the most frequent questions we get about how to get data imported to or exported from WordPress

    Can I use any file type to import my data?

    Absolutely. It doesn't matter how big your CSV file is or what your column names are. Just use our Drag and Drop interface to map incoming data elements to their target fields, and you'll be done in minutes.

    Can I import Excel or Google Sheets to WordPress?

    Yes. Importing any spreadsheet is straightforward. Need to import Google Sheets to WordPress? Just copy and paste its URL. Need to import into WordPress from Excel? Same thing!

    How does my WordPress import data need to be organized?

    Our plugin is extremely flexible, so you probably won't have to make any changes to your data. You can try your WordPress import right now, and if you have any issues, we'll be glad to help you out.

    What will my WordPress export file look like?

    Unlike other solutions, our plugin gives you complete control over your WordPress export, including how it's formatted. You can modify fields, merge them together, and even create completely custom fields using embedded PHP.

    How do I export WordPress data to CSV?

    To export data to a CSV file, you don't have to do anything at all, as CSV is our default export format. If you want to export to other file formats, just change the export type in the Drag & Drop screen.

    Can I export WooCommerce products?

    Yes. Our software is completely integrated with WooCommerce. It provides full support to export WooCommerce customers, orders, products, variations, attributes, subscriptions, and reviews.
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