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The best import export plugin for WordPress & WooCommerce.

Complete, granular control of your data with an easy to use drag & drop interface.
  • 90 Day Money Back Guarantee
  • Unlimited Installs
  • Lifetime Licence
  • Fast, World-Class Support
Get Started
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How Do I Bulk Upload Variable Products in WooCommerce?

To bulk upload variable products in WooCommerce, you can use the default product importer or our WP All Import plugin. The main advantages of using our plugin are its high levels of flexibility and control, which let you handle any variable product upload, no matter how complex.

Preparing to Bulk Upload WooCommerce Variable Products

If you use WP All Import, you don't have to worry about how your import file is organized or the data format used in incoming fields because our plugin lets you map any incoming data element to any WooCommerce product field. You can even modify the import data on the fly.

However, if you plan to overwrite existing information, then importing variable products becomes much riskier. As such, you should always back up your WooCommerce store before continuing.

Steps to Bulk Upload Variable Products in WooCommerce

  1. Go to All Import > New Import and choose how you want to import your data. You have the option to upload a file, use an existing file already on your server, or download a file from a URL or FTP/SFTP site.
  2. Select your import file.
  3. Choose New Items, then your import type. In this case, your import type is WooCommerce Products.
  4. Map the incoming data elements to your WooCommerce product fields using our Drag & Drop interface. This is the heart of the import process. When importing variable products, you must pay special attention to the product Attributes and product Variations tabs. See below for a more detailed description of these tabs.
  5. Configure the Import Settings to specify how the import should handle new, modified, or missing products should it be run again using a different version of the import file.
  6. Run the import and check the results to make sure the variable products have been imported correctly.

Understanding the Attributes Tab

Attributes add extra data to your product definitions. These can be used to search, describe, and filter your products. They can also be used to create product variations. For example, if a t-shirt has two attributes — Color and Size — these can be used to generate variations defined by the combination of those two attributes.

You map incoming data elements to the fields in the Attributes tab as follows:

WooCommerce Bulk Upload Variable Products Attributes Tab

You typically type the names of the attributes in the Name fields, while you map incoming data elements to the Values fields.

For more information on the Attributes tab, see How to Import Variable Products into WooCommerce — Attributes Tab.

Bulk Upload WooCommerce Variable Products

  • Product variations & attributes
  • Price & stock
  • Images & galleries
  • Scheduled imports

Understanding the Variations Tab

The Variations tab lets you define the specific combination of attributes and attribute values that are used to create product variations.

There are many ways to structure this data in the import file. In this example, each variation has its own unique identifier (id) and is linked to its parent product via the parent product identifier (parentproductid):

WooCommerce Bulk Upload Variable Products Variations Tab

Note, however, that there are many other ways of defining this data. For a complete description of the most common ways of doing this, see How to Import Variable Variable Products into WooCommerce — Variations Tab.

Visual Steps to Bulk Upload Variable Products

Bulk Upload Variable Products — Frequently Asked Questions

How to Add New Variations to Existing Variable Products?

  1. Navigate to All Import › New Import.
  2. Select New Items as the import type.
  3. Upload the import file with the new variations.
  4. When configuring the import, select the I'm importing new variations to existing products option in the Variations tab.
  5. Run the import and check that all new variations are present as expected.

The I'm importing new variations to existing products option is available only in a New Items import. To match new variations with an existing variable parent product, use the product's title or any custom field. You can also use the Create new product if no existing product is found option to handle those situations.

What is the Correct Way to Handle Variable Products?

Variable products are stored in a specific manner. To avoid issues or damaging your products, you should have a master import that you can re-run and allows handling all products from a single master file. You should also use the New Items import type, as it's the only import type that can add/remove variations for variable products.

What Add-Ons Do I Need to Import WooCommerce Variable Products?

To import WooCommerce variable products, you need to have the WooCommerce Import Add-On active on your site, along with WP All Import.

Describes how to export WooCommerce products.

Describes how to import WooCommerce variable products.

 

The best import export plugin for WordPress & WooCommerce.

Complete, granular control of your data with an easy to use drag & drop interface.
  • 90 Day Money Back Guarantee
  • Unlimited Installs
  • Lifetime Licence
  • Fast, World-Class Support
Get Started
90 Day Money Back Guarantee

Unlimited Installs.
World-Class Support. Money Back Guarantee.

Packages
Standalone
Import
Pro Package
$199
.00
/yr
Save $494, 71% Discount
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Import Add-Ons
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$299
.00
/yr
Save $1087, 78% Discount
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$1386 If Purchased Individually
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$169
.00
/yr
Save $29, 15% Discount
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$1299
One-Time Payment
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Packages
Standalone
Import
Pro Package
$16.58
per month, billed annually
Save $494/yr, 71% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
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Export Add-Ons
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$693/yr If Purchased Individually
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$24.92
per month, billed annually
Save $1087/yr, 78% Discount
  • Import Pro
Import Add-Ons
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  • Meta Box
  • JetEngine
  • Gravity Forms
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Export Add-Ons
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$1386/yr If Purchased Individually
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WooCommerce Import Package
$14.08
per month, billed annually
Save $29/yr, 15% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
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Export Add-Ons
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  • ACF
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$198/yr If Purchased Individually
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Lifetime License
$1399
One-Time Payment
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  • All Current Add-Ons
  • All Future Add-Ons
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  • Lifetime Updates
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$8.25
per month, billed annually
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$8.25
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Developer
Pro features to get your WordPress data moving
Normally $299/yr
$149
.00
/yr
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Import & Export Pro
  • Posts Types, Pages & Taxonomies
  • Custom Fields & Meta Support
  • WordPress Users Support
  • Gravity Forms Entries
  • Developer Tools
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    Everything you need to import and export anything
    Normally $599/yr
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    Risk Free with our Money-Back Guarantee

    We would love for you to try WP All Import. Our 90-day money-back guarantee means that if you decide our plugins don’t meet your needs, just let us know, and we’ll gladly give you a full refund, no questions asked.
    200,000+ Active Installs
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    Unlimited Lifetime Package Features
    included in only in the Ultimate Lifetime Package
    One-Time Payment. No Renewal.
    All Future Add-Ons
    Developer Package Features
    included in all packages
    Untilimited Site Activations
    World-Class Support
    Import & Export Custom Post Types, Pages & Taxonomies
    Import & Export Custom Fields & Meta
    Download Import File from URL & FTP
    Export to CSV, XLSX, and XML
    Import & Export Filters
    Import & Export WordPress Users
    Import & Export Gravity Forms Entries
    Delete Missing Records on Import
    Run PHP Functions on Imports & Exports
    Choose Which Data to Update
    WP_Query Exports
    Secure Client Mode for Exports
    Zapier Integration for Exports
    Professional Package Features
    everything the Developer package, plus:
    Import & Export WooCommerce Products
    Import & Export WooCommerce Product Galleries
    Import & Export WooCommerce Orders
    Import & Export WooCommerce Customers
    Import & Export WooCommerce Reviews & Coupons
    Sync WooCommerce Stock & Prices
    Import & Export ACF Fields
    Import & Export JetEngine Fields
    Import & Export Meta Box Fields
    Export to Google Merchant Center
    Migrate Data Between Sites
    Bulk Edit with Export, Edit, Import
    Manual Scheduling for Imports & Exports

    Have any questions? 

    These are some of the most frequent questions we get about how to get data imported to or exported from WordPress

    Can I use any file type to import my data?

    Absolutely. It doesn't matter how big your CSV file is or what your column names are. Just use our Drag and Drop interface to map incoming data elements to their target fields, and you'll be done in minutes.

    Can I import Excel or Google Sheets to WordPress?

    Yes. Importing any spreadsheet is straightforward. Need to import Google Sheets to WordPress? Just copy and paste its URL. Need to import into WordPress from Excel? Same thing!

    How does my WordPress import data need to be organized?

    Our plugin is extremely flexible, so you probably won't have to make any changes to your data. You can try your WordPress import right now, and if you have any issues, we'll be glad to help you out.

    What will my WordPress export file look like?

    Unlike other solutions, our plugin gives you complete control over your WordPress export, including how it's formatted. You can modify fields, merge them together, and even create completely custom fields using embedded PHP.

    How do I export WordPress data to CSV?

    To export data to a CSV file, you don't have to do anything at all, as CSV is our default export format. If you want to export to other file formats, just change the export type in the Drag & Drop screen.

    Can I export WooCommerce products?

    Yes. Our software is completely integrated with WooCommerce. It provides full support to export WooCommerce customers, orders, products, variations, attributes, subscriptions, and reviews.
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