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Import Variable WooCommerce Products from CSV, XML, Google Sheets or Excel

Drag & drop to set up an import for thousands of variable products in minutes.
  • Variable products, affiliate products, and more
  • Full support for all WooCommerce variable product fields
  • Import variable product images to galleries from any source
  • Automatically add/update WooCommerce products on a schedule
Buy Now
Buy Now
Import Variable WooCommerce Products
Screenshots
90-Day Money Back Guarantee
Not 100% happy? Let us know, and we’ll promptly send you a refund.
Unlimited Installs
Install on as many sites as you need. Yes, even client sites.
Fast, World Class Support
Over 9 years of experience with WooCommerce product imports.
"This plugin has saved me countless hours of creating individual products. Thank you, Soflyy, you guys rock."
@vinceenebuse
"This plugin is extremely helpful for importing WooCommerce product feeds that update automatically."
@60layers
"Great plugin with 
AWESOME SUPPORT. I import hundreds of variable products into WooCommerce with ease."
@bigefromdabx
1500+ five-star reviews and over 100,000 happy users.

Easily drag & drop even the most complex WooCommerce variable product imports.

Create an import for thousands of variable products in minutes. No need to reformat your data — just drag & drop.
Import WooCommerce Products

Price, stock, product variations, custom attributes, everything.

Import data into every single WooCommerce product field, from sale price to custom attributes to stock status.

Import all standard WooCommerce product types.

Import subscriptions, simple products, variable products, affiliate products, and grouped products.
Import WooCommerce Products All Data
Import WooCommerce Products Images and Galleries

Hassle-free variation images and image galleries.

Automatically link images to product variations with images from a URL, your computer. You can even intelligently match images already in WordPress. Full support for featured images, product galleries, image SEO and metadata, and more.

Categories, tags, brands, custom taxonomies, and more.

Import WooCommerce product categories, tags, and any other custom taxonomy. Even brands and nested categories for complicated ecommerce sites. 
Import WooCommerce Products Custom Taxonomies

Feature-packed WooCommerce product imports, flexible and dead simple.

Any File Type, Any File Structure

Need to import XML to WooCommerce product variants? Or import a CSV or a Google Sheets file to variable WooCommerce products? Easy.

Complete Customization

Granular control over every single piece of data. Think your variable product import is too complicated? Think again.

Import Huge Numbers of Variable Products

It doesn't matter how big your site is or how many variable products you need to import, WP All Import can do it. 

Multilingual sites with WPML

Importing WooCommerce variable products to a multilingual site has never been easier.

Not Just Products, Everything

Import WooCommerce orders, customers, categories, image galleries, and more. You can even export, too.

WooCommerce Extensions, ACF, and More

Import user data into any theme or plugin, including WooCommerce extensions, ACF, Toolset Types, etc.

Scheduled Variable Product Imports

Run imports automatically on a schedule. Subscribe to our point-and-click scheduling service or set up cron jobs.

Developer Friendly

Write and test PHP right inside our plugin when setting up your import, with tons of snippets to get you started.

Go for a test drive right now.

Frequently Asked Questions for Product Imports

How do I import WooCommerce product variations?

  1. Go to All Import › New Import.
  2. Upload the import file.
  3. Select WooCommmerce Products as the import type.
  4. Map the incoming data elements to the product fields.
  5. Run the import and verify the imported data.

Can I import any WooCommerce product type?

You can import any standard WooCommerce product type, including simple products, variable products, simple subscription products, grouped products, and affiliate products. Just set the product type during the import process, and the interface will adjust accordingly.

How do I synchronize imported variable product data with existing product data?

To synchronize imported product variation data with existing product data, simply specify whether existing products should be updated with data in the import file. You can also choose to delete existing products that are not in the import file. 

How do I import images to WooCommerce product variations?

Our software provides extensive support for importing WooCommerce product variations with images. You can download images hosted elsewhere, use images already in the media library, or use images that you have uploaded to your server. You can even check existing images to avoid duplicates. 

How do I import WooCommerce product variants from a CSV or Excel file?

To import variable WooCommerce products from a CSV or Excel file, just specify the source file, and our software will automatically recognize it and adjust its interface accordingly. You can then use our Drag and Drop screen to map the incoming data elements to the target fields.

How do I import WooCommerce product variations from an XML file?

To import variable WooCommerce products from an XML file, just specify the file as the import source. WP All Import will automatically identify the XML nodes. Our plugin can import any XML file regardless of its complexity.

How do I import product attributes into WooCommerce?

To import product attributes into WooCommerce, simply configure your import to include product attribute data. You can do this in the Attributes tab of the WooCommerce Add-On section on the Drag & Drop screen.

Can I bulk upload variable products to WooCommerce?

Unless you are importing only one product, every product import is actually a bulk upload of products. This is the advantage of having such powerful filter tools in our plugin. You can import as few or as many products as you wish. 

Trusted by over 12,000 customers.

Independent freelancers, top WordPress agencies, and the biggest brands in the world choose us for their data import and export needs.

Unlimited Installs.
World-Class Support. Money Back Guarantee.

Import
Pro Package
$199
.00
/yr
Save $494, 71% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
$693 if purchased individually
Buy Now
90 Day Money Back Guarantee
Import + Export Pro Package
$299
.00
/yr
Save $1087, 78% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
$1386 If Purchased Individually
Buy Now
90 Day Money Back Guarantee
WooCommerce Import Package
$169
.00
/yr
Save $29, 15% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
$198 if purchased individually
Buy Now
90 Day Money Back Guarantee
Lifetime License
$1299
One-Time Payment
  • Import Pro + Export Pro
  • All Current Add-Ons
  • All Future Add-Ons
  • Lifetime Support
  • Lifetime Updates
  • No Renewal Fees
Buy Now
90 Day Money Back Guarantee
Import
Pro Package
$16.58
per month, billed annually
Save $494/yr, 71% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
$693/yr if purchased individually
Buy Now
90 Day Money Back Guarantee
Import + Export Pro Package
$24.92
per month, billed annually
Save $1087/yr, 78% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
$1386/yr If Purchased Individually
Buy Now
90 Day Money Back Guarantee
WooCommerce Import Package
$14.08
per month, billed annually
Save $29/yr, 15% Discount
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
$198/yr if purchased individually
Buy Now
90 Day Money Back Guarantee
Lifetime License
$1399
One-Time Payment
  • Import Pro + Export Pro
  • All Current Add-Ons
  • All Future Add-Ons
  • Lifetime Support
  • Lifetime Updates
  • No Renewal Fees
Buy Now
90 Day Money Back Guarantee

Unlimited Installs.
World-Class Support. Money Back Guarantee.

Developer
Pro features to get your WordPress data moving
Normally $299/yr
$149
.00
/yr
Save $150
Import & Export Pro
  • Posts Types, Pages & Taxonomies
  • Custom Fields & Meta Support
  • WordPress Users Support
  • Gravity Forms Entries
  • Developer Tools
  • Pro Settings
    • See detailed list of features
    Buy Now
    90 Day Money Back Guarantee
    Professional
    Everything you need to import and export anything
    Normally $599/yr
    $299
    .00
    /yr
    Save $300
    All Features & Integrations
  • WooCommerce
  • Bulk Editing & Data Migration
  • Advanced Custom Fields
  • JetEngine
  • Meta Box
  • Manual Scheduling
    • See detailed list of features
    Buy Now
    90 Day Money Back Guarantee
    Unlimited Lifetime
    All features and integrations forever for unlimited sites
    Normally $1599
    $1299
    .00
    once
    Limited-Time Offer
    ONE-TIME PAYMENT 
  • Import Pro + Export Pro
  • All Current Features & Integrations
  • All Future Features & Integrations
  • Lifetime Updates
  • Lifetime Support
  • No Renewal Fees
    • See detailed list of features
    Buy Now
    90 Day Money Back Guarantee

    Risk Free with our Money-Back Guarantee

    We would love for you to try WP All Import. Our 90-day money-back guarantee means that if you decide our plugins don’t meet your needs, just let us know, and we’ll gladly give you a full refund, no questions asked.
    200,000+ Active Installs
    1500+ 5 Star Reviews
    Developer
    $149
    .00
    /yr
    Buy Now
    Professional
    $299
    .00
    /yr
    Buy Now
    Ultimate Lifetime
    $1299
    Buy Now
    Unlimited Lifetime Package Features
    included in only in the Ultimate Lifetime Package
    One-Time Payment. No Renewal.
    All Future Add-Ons
    Developer Package Features
    included in all packages
    Untilimited Site Activations
    World-Class Support
    Import & Export Custom Post Types, Pages & Taxonomies
    Import & Export Custom Fields & Meta
    Download Import File from URL & FTP
    Export to CSV, XLSX, and XML
    Import & Export Filters
    Import & Export WordPress Users
    Import & Export Gravity Forms Entries
    Delete Missing Records on Import
    Run PHP Functions on Imports & Exports
    Choose Which Data to Update
    WP_Query Exports
    Secure Client Mode for Exports
    Zapier Integration for Exports
    Professional Package Features
    everything the Developer package, plus:
    Import & Export WooCommerce Products
    Import & Export WooCommerce Product Galleries
    Import & Export WooCommerce Orders
    Import & Export WooCommerce Customers
    Import & Export WooCommerce Reviews & Coupons
    Sync WooCommerce Stock & Prices
    Import & Export ACF Fields
    Import & Export JetEngine Fields
    Import & Export Meta Box Fields
    Export to Google Merchant Center
    Migrate Data Between Sites
    Bulk Edit with Export, Edit, Import
    Manual Scheduling for Imports & Exports

    Have any questions? 

    These are some of the most frequent questions we get about how to get data imported to or exported from WordPress

    Can I use any file type to import my data?

    Absolutely. It doesn't matter how big your CSV file is or what your column names are. Just use our Drag and Drop interface to map incoming data elements to their target fields, and you'll be done in minutes.

    Can I import Excel or Google Sheets to WordPress?

    Yes. Importing any spreadsheet is straightforward. Need to import Google Sheets to WordPress? Just copy and paste its URL. Need to import into WordPress from Excel? Same thing!

    How does my WordPress import data need to be organized?

    Our plugin is extremely flexible, so you probably won't have to make any changes to your data. You can try your WordPress import right now, and if you have any issues, we'll be glad to help you out.

    What will my WordPress export file look like?

    Unlike other solutions, our plugin gives you complete control over your WordPress export, including how it's formatted. You can modify fields, merge them together, and even create completely custom fields using embedded PHP.

    How do I export WordPress data to CSV?

    To export data to a CSV file, you don't have to do anything at all, as CSV is our default export format. If you want to export to other file formats, just change the export type in the Drag & Drop screen.

    Can I export WooCommerce products?

    Yes. Our software is completely integrated with WooCommerce. It provides full support to export WooCommerce customers, orders, products, variations, attributes, subscriptions, and reviews.
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